Tourism bosses in the Lake District are to help prepare the area for the anticipated arrival of people heading off for a stay in a Lake District holiday cottage.
Over the course of next weekend, directors from Cumbria Tourism will tidy up the A591 linking Kendal to Keswick ahead of the launch of British Tourism week on March 15th, the Westmorland Gazette reports.
Five bosses will join highways staff to spruce up the route, which is used by eight million tourists every year.
"It’s about making sure that we’re getting ready for a new tourism season and making sure our product, Cumbria, is in pristine condition," chief executive of Cumbria Tourism Ian Stephens remarked.
The stretch of road was crowned Britain’s Best Drive in a Garmin survey three years ago and Mr Stephens added that he is "looking forward" to helping make the road clean.
It is just one of many routes those heading to Kendal for a Lake District holiday can use, as it is also accessible from the south by the A65 and from the east via the A684, as well as from the M6 motorway.
Posted by Ben Webster
