The number of people heading for a stay in Northumberland holiday cottages may be about to get a boost, as VisitBritain has launched a new campaign to encourage incoming tourism in the UK.
UKinbound is hoping to attract more people to take a trip to the country”s cities and nearby Newcastle is one area that is being given particular emphasis.
Chief executive of UKinbound Mary Rance said that the move is aimed at getting more people from across the world – and European countries in particular – to sample the delights the UK has to offer.
"We …welcome the variety and range of great destinations which are included in this promotion," she remarked, adding that they are home to some of the "best tourism products" in the country.
Northumberland itself was recently the subject of a new marketing campaign seeking to encourage more visitors to check the area out in 2010.
Known as Northumberland: An Independent Spirit, the initiative is targeting people that have perhaps never considered the area as a potential holiday destination.
Posted by Andrew Hill
