Natural England has launched a new report that aims to highlight the advantages of local produce.
Published in conjunction with celebrity chef Prue Leith, The Nature of Food offers an insight into the production of food at the number of farms located in the UK.
Natural England runs its Environmental Stewardship initiative that offers helps UK firms produce "high quality, distinctive food" and the expert noted good quality food can be accessible to all, stating: "Inexpensive, locally grown ordinary veg often has more flavour than the priciest imported stuff".
Chief executive of Natural England Dr Helen Phillips urged the public to pay more attention to where their food is sourced from, adding that this can help buyers "support high quality food production".
Those planning to stay at holiday cottages in Wales have will have the opportunity to sample foods from a wide variety of award winning producers, such as Hafod Welsh Organic Cheddar and South Caernarfon Creameries, both of which recently picked up accolades at the True Taste Food and Drink Awards 2009-10.
Posted by Ben Webster 


