People are increasingly choosing alternative events in order to experience different sides of British culture, it has been observed.
Research by thetrainline.com revealed that nearly half of Britons are considering attending such an occasion this summer, with a third believing them to offer good value.
Those planning trips to holiday cottages in the Lake District may be able to take in one such event, as a face pulling contest takes place in Cumbria.
Commenting on the trend, thetrainline.com spokesman Iain Hildreth remarked: "With Britons preparing to spend more time on home turf, finding something innovative and different to do with friends and family is essential for making the most of the British summer."
The portal suggested that although traditional events such as music festivals will remain popular, holidaymakers are keen to explore alternatives.
Last week, VisitEngland suggested that the chance to sample local food is one reason why many Brits are choosing to take holidays in the UK.
