The opportunity to experience local foods is one of the key reasons for a growing number of people to choose to holiday closer to home, an expert has suggested.
According to James Furse, director of card services at John Lewis & Waitrose, many Britons are keen to back local producers and suppliers.
This could lead more people to consider holidays in Dorset and other countryside areas, as he explained: “People are more concerned about supporting sustainable food sources – the whole notion of treasure it otherwise you’ll lose it is being kept in mind.”
Mr Furse also suggested that more holidays are being taken within the UK because people do not want to pay the costs of travelling abroad in the current economic climate.
A campaign – dubbed Championing Real Britain - was recently launched by cottages4you, with holidaymakers being invited to share experiences of the best local food suppliers in the UK.
